African Union: The signing of a partnership in 2019 with the continent’s largest institution enabled the Africa24 Group to create and produce the African Union Journal, the first and only weekly bilingual TV magazine dedicated to the activities of the African Union, its organizations, and member states. This unmissable program for the continent’s top political and institutional decision-makers celebrates Africa’s development through reports, in-depth features, interviews with prominent figures, agendas, and coverage delivered by a team deployed across the entire continent.
In 2010, Africa24 created a true media earthquake in the African media landscape. One year after its launch, the EMS Synnovate study recognized Africa24 as the most-watched African channel in Africa and worldwide. With a 12.8% market share, ahead of France 24 and TV5, Africa24 secured a place in the TOP 15 of the most-watched international channels in Africa—a position that has strengthened each year according to Africascope and Médiamétrie studies.
Through a unique “visibility” initiative running over 12 months, we innovate by offering exclusivity on the theme of your choice, associating your institution with a historic commitment: that of a better world and progress.
Beyond the editorial solutions provided in Africa24 Group programs and partner media, the ETNIUM Group supports each client in raising public awareness of human, social, economic, and environmental development challenges, contributing to the advancement of a better world.
We are proud to mobilize our teams around this new partnership between pan-African and international companies and leading institutions, enabling every citizen to engage with and actively support initiatives for Africa.
Yves Happi, CEO ETNIUM GROUP
Following the example of Attijariwafa Bank, a pan-African banking leader (partner for the South–South Cooperation theme), OCP, the world leader in phosphate (partner for the Agriculture theme), and Afreximbank (partner for the Intra-African Trade theme), we are proud to see each brand and major institution take ownership of an exclusive theme, committing concretely to the financing and development of key sectors benefiting 1.5 billion people worldwide.
Today, for ETNIUM Group, it is a great source of pride and opportunity to realize this collaboration with the AFRICA24 Group. This unique initiative, orchestrated by ETNIUM’s teams, not only allows brands and viewers to engage in financing and developing a thematic sector undergoing transformation but also highlights project leaders and their stories across Africa24 Group’s TV and web media. This innovative and unique partnership for Africa is yet another demonstration of how companies and brands can become true agents of change and drivers of transformation for our planet.
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